Usually when they come to him for help, Russell Simmons would tell them there was nothing he could do. In one episode, he told Vanessa and Angela when he was coming up, he had no Uncle Russell. He was trying to inspire the girls to do things on their own. When Diggy came to him with the idea of a clothing line, he gave a similar speech.
It remains to be determined if Vanessa and Angela learned the moral of the story Russell told them. Diggy, on the other hand, went out and got his. The new face of Atlantic Records, Diggy's video is all over the internet. On the verge of becoming a rap star, Diggy does not want any help from Uncle Russ.
Diggy Simmons recently said he, like his uncle, got to where he is at by himself. Because of this, he does not want his uncle hovering over him and holding his hand. Diggy said if he wanted Russell Simmons by his side, he could have easily signed with one of his record labels. But, he did not because he wanted to separate himself from the Simmons name. Despite Russell Simmons selling Def Jam years ago, he still works with the label and they distribute releases from his new labels. The top competitor to Def Jam is Atlantic Records, the home of Diggy Simmons.