Friday, August 27, 2010

Jay-Z strikes a deal with the New York Yankees

By The Hip Hop Writer
Hip Hop Vibe Staff Writer

The president of hip hop is known for making deals well outside of the hip hop world and the entertainment community. In 1999, Jay-Z was the biggest rapper on the planet and he capitalized off his popularity with Rocawear. After creating the clothing line, Jay-Z made numerous other deals with other people for various products.

In 2005, Jay-Z, at the time retired from hip hop music, purchased part of the New Jersey Nets’ franchise and became the face of the team. While only being a minority owner of the team, Jay-Z decided to move the franchise back to New York City in his native borough of Brooklyn. The move will be completed sometime next year, but Jay-Z is “on to the next one.”

Outside of hip hop, Jay-Z is probably best-known for the New Jersey Nets and his clothing business ventures. Having grown up a New York Yankees’ fan, Jay-Z has always wanted to do something for his team. Recently, a new business deal has given him this opportunity and he plans to strike on it.

Jay-Z and the New York Yankees have teamed up for a Limited Edition New York Yankees’ clothing line. The merchandise will go on sale on August 30 and will end on September 14. In his chart-topping New York anthem, “Empire State of Mind,” Jay-Z boasted of how he can make the New York Yankees’ cap more famous than a New York Yankee can.

Now, the franchise is giving him the chance to prove it.


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