Thursday, June 23, 2011

Shawty Lo breaks down G-Unit deal

By The Hip Hop Writer
Hip Hop Vibe Staff Writer

Because he signed with G-Unit Records, Shawty Lo has been all over the news. The Atlanta rapper experienced trouble when he attempted to release his sophomore album. Initially, his second album was supposed to be released in 2009. However, delays caused his album not to see the light of day and for him to leave his label.

After ending his feud with T.I., Shawty Lo has been out of the news, but teaming up with 50 Cent landed him right back in the headlines. In an odd turn of events, Shawty Lo said he had label prospects and, among them, G-Unit Records. Less than a month later, Shawty Lo revealed he was officially signed to G-Unit Records.

50 Cent confirmed this news, earlier this week. He said the deal is unlike other record deals. Instead of the traditional record deal, it covers the entire D4L label. Unlike traditional distribution deals, this deal handles all promotional and marketing. After recouping promotional expenses, G-Unit and D4L then enter a 50/50 deal.

Now, Shawty Lo is further explaining the deal he has in place with G-Unit Records. Shawty Lo said he signed with G-Unit because he did not want a 360 deal. Instead, Shawty Lo said he would much rather enter a profit sharing deal with another label. This, not the name, is why he decided to sign with G-Unit Records, instead of a major label. Shawty Lo went on to say a rival label could have offered him five times what 50 offered and he still would have signed with G-Unit because he feels that is what is best for him.


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