Monday, September 12, 2011

Eminem nabs Emmy for Chrysler commercial

By The Hip Hop Writer
Hip Hop Vibe Staff Writer

Nearly a year ago, Eminem established a deal with Chrysler, which included a clothing line. During the Thanksgiving season, Eminem did a commercial with the automobile company. Because Chrysler was on the comeback and based out of Detroit, it was a no-brainer to work with Eminem. At the time, he was completing a comeback.

Due to the popularity of the commercial, which featured Eminem driving through Detroit, as his 2002 hit, "Lose Yourself," played, the commercial remained on past Thanksgiving. The commercial, which is titled "Born of Fire: Chrysler 200," became one of the highest-rated commercials of 2010-2011.

Now, the commercial is being nominated for an Emmy. Aaron Allen, one of the people responsible for the commercial, is very surprised at the success of the commercial. Allen said they wanted to win, but wondered if humor would win, instead.


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