Following the death of Tupac Shakur, and later The Notorious B.I.G., Snoop Dogg left Death Row. But, because of the way things were headed, Snoop had plans of leaving, anyway. There were rumors of Tupac, himself, leaving the label, but he had no plans of ending his feud with the East Coast. Because of the fact that Snoop Dogg admitted to being a fan of artists from the East, Tupac had already taken aim at the Doggfather.
During his time at Death Row Records, Snoop Dogg was one of the most popular rappers in the game. But, anyone that had a problem with Tupac had a problem getting radio play. That was, everyone except for Biggie, but his popularity was waning. In the eyes of Tupac, Snoop Dogg was a traitor and he was preparing to diss him. With Snoop Dogg also ready to leave Death Row for No Limit Records, headed by Master P, nothing would have stopped Tupac from entering a feud with them, either. The success that Snoop Dogg had with No Limit probably would have never happened and, for that matter, the success that Master P had, would have never come to pass.
Fresh off of the heels of the release of a new album, Snoop Dogg is considered a legend in the music industry. He has successfully made the crossover from music into television and movies. It is never uncommon to see the Long Beach rapper at mainstream events. Snoop Dogg's style, once seen as thuggish and controversial, is now looked at as acceptable American culture. Even though his lyrics remain as raw as ever, Snoop Dogg has gone pop. Had Tupac Shakur never died, Snoop Dogg's career would not have made it into the year of 2000. Albums would have come from him, but not too many people would have been listening.