After the success of Get Rich or Die Tryin', 50 Cent began to invest in his artists. First, he released Beg For Mercy, his album with G-Unit and then he began breaking his artists. Lloyd Banks and Young Buck would release their debut albums to platinum successes. Soon, a project from Dr. Dre, The Game, found his way to G-Unit. His album would be very successful, but he and 50 Cent clashed.
The Game would not last long on G-Unit and his feud laid the groundwork for the demise of G-Unit Records. The lack of promotion on behalf of Interscope Records led to a falling out between 50 Cent and Jimmy Iovine. His album, Curtis, would be a flop and 2009's Before I Self Destruct was another album flop.Following the release of Before I Self Destruct, 50 Cent had the option to move G-Unit Records and he took it.
Now it is up to 50 Cent to do everything for the label as he has decided to leave his label independent. This is how is career began and after four albums with a major label with mixed results, 50 Cent has decided to return to what he knows.