Most of this passion comes from the death of his friend and partner, Philant. His death is what feuled a lot of the material on T.I. vs. T.I.P. and Paper Trail. Now, with the release of his next album, King Unleashed, around the corner, T.I. is opening up. He said this album will complete the series.
T.I. has compared this album to Tupac's 1996 classic, All Eyez on Me. He said that his story started in 2007 and it is set to end with this album. Following the release of this album, he begins the next phase of his career.