Early in Jay-Z's career, he signed Memphis Bleek as one of the first artists to Roc-A-Fella. For the next few years, Bleek would become the sidekick to Jay-Z. In the time since Roc Nation was created, Bleek has become the leader of his own team. Jay-Z was awarded a new sidekick in J. Cole. Despite the comparisons, Cole said that it does not matter who he signed in the past, he is the present.
Recently, J. Cole was featured on XXL magazine's cover that featured the rising rappers of 2010. One rapper that was left off of the list was Jae Millz. The rapper has been trying to release his debut album for the past six years. In the process of trying to create music, he left his original label of Wanna Blow for the bright lights of Young Money. Because he was left off of the list of the rising rappers, Jae Millz dissed the magazine and every other rapper on the list. Many people wanted J. Cole to step into this battle, he has spoken about Jae Millz and his comments. J. Cole said that he cannot control what Jae Millz says and he will not end up feuding with him over the matter.
Later this year, J. Cole plans to release his debut album through Roc Nation and Sony Records.